Privacy policy

Last updated: April 1, 2026

Rina Beauty (“we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit rinabeauty.com (the “Site”), make a purchase, or otherwise interact with us (collectively, the “Services”).

This policy is designed to comply with:

  • Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA)

  • U.S. privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA)

  • The Children’s Online Privacy Protection Act (COPPA)

By using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we do, we will post the updated version on this page and revise the “Last updated” date.

If we make material changes, we will notify you by email or through a prominent notice on our Site.

How We Collect Personal Information

We collect personal information in the following ways:

Information You Provide Directly

When you interact with our Services, you may provide:

  • Contact Information: Name, email address, phone number, billing and shipping address

  • Account Information: Username, password, account preferences

  • Order Information: Products purchased, payment details, shipping preferences

  • Customer Communications: Messages to customer service, product reviews, survey responses

  • Marketing Preferences: Newsletter sign-ups and promotional preferences

Information Collected Automatically

When you use our Site, we automatically collect certain information, including:

  • Device Information: IP address, browser type, operating system, device identifiers

  • Usage Information: Pages viewed, time spent on the Site, referral sources

  • Location Information: General location based on IP address

  • Cookies & Tracking Technologies: As described below

Information from Third Parties

We may receive information from:

  • Service Providers (e.g., payment processors, shipping carriers, analytics providers)

  • Social Media Platforms (if you interact with us through social media)

  • Marketing & Advertising Partners

  • Publicly Available Sources (for fraud prevention or identity verification)

How We Use Your Personal Information

We use your information to:

Provide Our Services

  • Process and fulfill orders

  • Manage customer accounts

  • Provide customer support

  • Enable reviews and user-generated content

Communicate With You

  • Send order confirmations and shipping updates

  • Respond to inquiries

  • Notify you of account or policy changes

Marketing & Advertising (With Consent)

  • Send promotional emails or SMS messages

  • Personalize your shopping experience

  • Show relevant advertisements

  • Conduct market research and analytics

Business & Legal Purposes

  • Prevent fraud and enhance security

  • Improve website performance

  • Comply with legal obligations

  • Support business transactions (e.g., mergers or acquisitions)

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience.

Types of Cookies We Use

  • Essential Cookies – Required for site functionality and security

  • Analytics Cookies – Help us understand how visitors use our Site

  • Marketing Cookies – Enable personalized advertising

  • Preference Cookies – Remember your settings and preferences

Your Cookie Choices

You can manage cookies through your browser settings. Please note that disabling cookies may affect certain features of our Site.

We obtain consent for non-essential cookies where required by law.
To learn more about cookies, visit www.allaboutcookies.org.

How We Share Personal Information

We may share your information with:

Service Providers

Including payment processors (such as Stripe, PayPal, and Shopify Payments), shipping partners, email platforms, analytics providers, and customer support tools.

Business Partners

For joint promotions, marketing campaigns, or social media integrations.

Legal & Business Reasons

When required to comply with laws, protect rights and safety, prevent fraud, or support a business transaction.

With Your Consent

For any other purpose you explicitly approve.

Data Retention

We retain personal information only as long as necessary:

  • Account Information – Until deletion is requested or no longer required

  • Order Records – Up to 7 years for accounting and tax purposes

  • Marketing Data – Until you withdraw consent

  • Analytics Data – Typically 2–3 years in aggregated, non-identifiable form

Data Security

We use industry-standard safeguards to protect your information, including:

  • Encryption of sensitive data

  • Secure, PCI-compliant payment processing

  • Access controls and staff training

  • Regular security updates and reviews

While no system is completely secure, we are committed to protecting your data.

Your Privacy Rights

Depending on your location, you may have the following rights:

For All Users

  • Access your personal information

  • Correct inaccurate information

  • Request deletion (subject to legal limits)

  • Request data portability

  • Withdraw consent for marketing

For Canadian Residents (PIPEDA)

  • Understand how your data is used

  • Challenge our compliance

  • File a complaint with the Office of the Privacy Commissioner of Canada

For U.S. Residents

  • Know what information we collect and share

  • Request deletion or correction

  • Opt out of the sale or sharing of personal information

  • Limit use of sensitive personal information

  • Be free from discrimination for exercising your rights

For California Residents (CCPA/CPRA)

We collect, within the past 12 months:

  • Identifiers (name, email, address)

  • Commercial information (purchase history)

  • Internet activity

  • General geolocation data

  • Customer service communications

We do not sell personal information. We may share data with advertising partners for personalized ads, which may qualify as “sharing” under California law.

How to Exercise Your Rights

To submit a privacy request, please contact us at:

Email: customerservice@rinabeauty.com

We will respond within the time required by law (typically 30–45 days). Identity verification may be required.

International Data Transfers

Your information may be processed in countries outside your country of residence, including the United States. We ensure appropriate safeguards are in place for such transfers.

Children’s Privacy

Our Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If such information is identified, it will be deleted promptly.

SMS/Text Marketing

By opting in, you agree to receive promotional and transactional SMS messages from Rina Beauty. Message frequency varies. Message and data rates may apply.

  • Opt-out: Reply STOP to any message

  • SMS consent is not required for purchases

  • Available for Canadian and U.S. numbers only

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

Contact Us

If you have questions or concerns about this Privacy Policy, contact us at:

Email: customerservice@rinabeauty.com
Address:

Canadian residents may also contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.

Accountability

Rina Beauty has designated a Privacy Officer responsible for compliance with privacy laws and ongoing privacy management, including policy reviews, staff training, and monitoring.